Crownd

Logo

The podium-crown: three leaderboard bars in podium order (2-1-3) whose tops form a crown. Only the centre jewel is gold — the mark itself tells you that only #1 gets the gold.

• Clear space = height of the centre jewel on every side.
• Minimum size: 16 px (mark), 96 px (wordmark).
• Never recolour the jewel to anything but gold (or ink on gold).

Brand colour

• Crown Gold #FFC531

  Only for #1. If everything is gold, nothing is royal.

• Obsidian #0E0D12

  Ink, primary text, dark surfaces.

• Parchment #F7F3EA

  Paper. Warm, physical, like a printed league table.

• Coup Red #FF4A2E

  Live dot and outbid alerts. The moment a crown falls.

• Mint #12A26B

  Confirmation: payment, subscription, success.

• Gold Deep #C98A00

  Gold on light backgrounds where contrast matters.

Edition accents

Each country adds one accent rooted in its own culture — not its flag. Accents drive buttons and highlights; gold stays reserved for #1 everywhere.

• 🇺🇸 Main Street Neon

  #FF3D57

  The neon of diner signs and Times Square: loud, competitive, unapologetic.

• 🇯🇵 Shu-iro 朱色

  #E8452C

  The vermilion of torii gates and the hanko seal. The #1 badge is rendered as a red seal stamp.

• 🇩🇪 Bauhaus Blau

  #1D4ED8

  Bauhaus primaries and DIN signage: sachlich, structured, honest.

• 🇬🇧 Racing Green

  #0F5C3A

  British racing green: pole position, heritage, quietly confident.

• 🇫🇷 Bleu Klein

  #002FA7

  International Klein Blue: art, audacity and a touch of provocation.

• 🇮🇳 Marigold

  #FF8F1F

  Marigold garlands of festivals and launches: celebration as a ritual.

• 🇮🇹 Rosso Corsa

  #D40000

  Racing red of the pole position: design, speed and passion.

• 🇨🇦 Aurora Teal

  #0FA39A

  The northern lights over the Yukon: calm, wide, wonder.

• 🇧🇷 Verde Copa

  #00A651

  The green of the Seleção jersey: torcida, festa and the hunger for the cup.

• 🇰🇷 Lightstick Pink

  #FF2E88

  Concert lightsticks and music-show 1위 trophies: fandom energy, real-time charts.

• 🇦🇺 Outback Ochre

  #D9622B

  Red earth of the outback at sunset: rugged, sunny, laid-back.

• 🇪🇸 Azulejo

  #1F5FAE

  Glazed azulejo tiles of Sevilla and Valencia: craft, colour, sunlight.

• 🇲🇽 Rosa Mexicano

  #E4007C

  The rosa mexicano of Barragán walls and papel picado: bold and festive.

• 🇮🇩 Indigo Batik

  #3B3BB3

  Indigo-dyed batik of Java: patience, pattern, craft.

• 🇳🇱 Oranje

  #FF6B00

  Koningsdag orange: the whole country in one colour, wearing the crown.

• 🇸🇦 Palm Green & Sand

  #0B7A4B

  Palm green over desert sand: heritage meeting Vision 2030 ambition.

• 🇹🇷 Turkuaz

  #0FA3B1

  Turquoise of İznik tiles — a colour literally named after Türkiye.

• 🇨🇭 Swiss Red

  #DA291C

  The red of Swiss Style posters: strict grid, Helvetica, precision.

• 🇵🇱 Bursztyn

  #E07B00

  Baltic amber from Gdańsk, the world's amber capital: warm, precious, old.

• 🇸🇪 Falu Röd

  #9E2A20

  Falu red of countryside stugor: humble, warm, lagom.

Voice

Competitive, never cruel

We dare people to take #1. We never mock the people who lost it.

Local first

Each edition speaks like a local maker: Brazil teases, Japan invites a challenge, Sweden stays lagom.

Numbers are the hero

Ranks, bids and timers are set in mono and always visible. Transparency is the product.

Short sentences

A board is read in seconds. Headlines under 5 words, CTAs under 3.

The throne

Signature component: a slowly rotating gold edge, used only around the current #1.